C innovation and technology industry focus on creating innovative solutions that drive efficiency, improve user experiences, and contribute to the digital transformation of businesses and societies. The rapid pace of technological advancements makes this industry dynamic and highly competitive, constantly pushing the boundaries of what is possible. Herve Heully's contributions have made a lasting impact on the industry and continue to inspire innovation and progress.
Pioneering Digital Innovation: The Journey of Herve Heully
Herve Heully, the CEO and Founder of NEW3S, has had a remarkable journey characterized by his extensive expertise in computer science and geosciences. With a post-graduate degree in Computer Science applied to Geosciences, Herve's academic background is rooted in algorithms tailored for Life and Earth Discovery Sciences. This foundation was further solidified by three additional years of research culminating in a PhD in Applied and Fundamental Geophysics.
Herve's career trajectory took an interesting turn when he became a reserve officer and graduated from the prestigious Ecole Spéciale Militaire Inter-Armes de Coëtquidan Saint-Cyr in France. During his tenure, he played a pivotal role in implementing 3D CAD for the scanner digitization and census of French army buildings and fortifications, showcasing his early engagement with advanced digital tools. For 12 years, Herve brought his expertise to DASSAULT SYSTEMES, focusing on Geographic Information Systems (GIS), Building Information Management (BIM), and Architecture Engineering Construction (AEC) for shipyards across the globe. His contributions were particularly significant in the naval industry, where he served as a world leader in benchmarking and as a global expert in Product Lifecycle Management (PLM) at IBM, DASSAULT SYSTEMES' sales and marketing partner. Herve's leadership extended further as he took on the role of international pre-sales director for the naval industry at CENIT, another leading PLM sales partner of IBM.
In 2003, Herve ventured into entrepreneurship by founding his own company, New3S. His vision was to create new-generation digital tools aimed at accelerating decision making processes, enabling users to conduct their own interactive virtual tours on the Internet. As communication and information technologies evolved, Herve faced the complex task of integrating new concepts, including the web, interactive cartography, macro and microscopic digital photography, and mobile telephony.
Herve's expertise lies in designing algorithms that transform abstract concepts into detectable realities, uncovering hidden shapes and treasures buried underground and underwater, such as oil deposits, minerals, and military devices. His work has been instrumental in making the invisible visible through computer-generated imagery. His deep understanding of the multidisciplinary field of 3D software publishing has allowed him to push the boundaries of imagination, leveraging scientific and technological advancements to explore new applications in modeling and digitization.
Future of Digital Exploration: Vision with NEW3S
NEW3S has introduced a groundbreaking solution that redefines how users navigate and interact with digital environments. The company's offerings are built around two core branches, each designed to enhance the user's experience and expand the boundaries of digital exploration.
The first branch, 3V.WORLD® "Reveal, Explore and Learn," allows users to navigate freely in volumetric worlds composed of various virtual-real hybrid universes and settings. These worlds, created through both modeling and digitization, offer a rich, encyclopedic experience in 360 degree and 3D formats. Optimally referenced for search engines, these virtual environments are coupled with geolocated company directories. This innovative approach addresses local regulations on visual pollution from advertising, providing a digital surface that is both functional and visually appealing.
3V.WORLD offers various types of experiences tailored to different users. For the general public, it provides free exploration and learning opportunities. For businesses, it offers operating licenses that enable companies to reveal and enhance their chosen territories, whether indoor or outdoor. These territories could include anything from hotel complexes and yachts to factories and nature parks. The flexible capture techniques used by NEW3S are designed to provide unprecedented angles of discovery, enriching the digital representation of these spaces and improving consumer engagement.
Local authorities and mayors worldwide can also benefit from 3V.WORLD, using it to enhance the attractiveness of their territories and accelerate consumer decision-making. The solution is adaptable and scalable, designed to meet the specific needs of each territory.
For each revealed territory, such as the Metavers La-Baule 360, NEW3S provides local and regional businesses with enhancement services, advertorials, and cutting-edge search engine optimization solutions through B'Leader®. This approach modernizes the concept of business directories, moving away from outdated, illustration-free listings. By creating a digital twin of reality, NEW3S places technologically enriched advertising spaces in a volumetric and contextual environment, allowing businesses to reach local and extended audiences more effectively.
The second branch, "Explore at Will, Understand, Conceal," offers an unprecedented freedom of exploration within a virtualized world, supported by NEW3S's software patent obtained in the USA. This solution controls the user's exploration zone, limiting their ability to learn certain information while still providing a rich, immersive experience. This strategic approach is particularly valuable for industries where secrecy and protection of intellectual property are paramount. The solution's algorithms allow users to appear and disappear within a digital twin, covering a vast range of applications across multiple disciplines, from health and science to industry and military.
